GHL: SMS Limits

Last updated: December 9, 2025

GHL implemented a Phone messaging policy to safeguard their customer's messaging capabilities and services. Therefore we want to share with you a common scenario that could appear to your account if you create a new GHL account and you just got A2P approved. If that's the case, there will be a Ramp Up period from GHL on sending limits.

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SMS Ramp-Up Model (V2):

Starting February 1st, 2024, all the sub-accounts created under LC Phone will have an 8-level ramp instead of the 7-day ramp with a lower limit. Above is the table which will give you a detailed idea of the ramp.

This ramp will not start on the signup date. In contrast, it will start on the day when the first successful SMS message is sent.

How it works:

All Sub-Accounts start at Level 1, enabling them to send 100 SMS within 24 hours.

  1. To increase sending limits, the Sub-Account must send the full level sending limit within a 24-hour window.

  2. After sending the full level sending limit within 24 hours, the Sub-Account will be temporarily restricted from sending SMS for the next 24 hours. During this temporary restriction, SMS sending is disabled.

  3. After the 24 hours, the temporary restriction will be removed. The Sub-Account will be able to send messages again and the Sub-Account will unlock the next level sending limit, increasing their sending limit.

Error screens

These are typical errors that may appear if there's any violation during the Ramp-up period.

Conversation error: You exceed your SMS limit

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Bulk Action: you sent the limit, and if you proceed message(s) will be failed

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FAQs

Can I change or Remove this Ramp Up Model?
No. Previously we had an option for the agency to change the SMS limit within the ramp or post ramp period. That capability has been taken away.

  1. Do one-to-one and Missed Call Text Back SMS count toward my daily limit sending?
    Yes. Previously one-to-one messages and Missed Call Text Back messages were not considered as part of the day’s total message, this will be counted henceforth.

  2. Can I send one-to-one messages during the 24-hour temporary sending restriction after reaching my level limit?
    No. Previously, when a location was restricted temporarily the one-to-one messages used to be allowed, we have taken that capability away.

  3. Where can I found further information about this topic?

You can go to the GHL help center, they have a full article about it.