Step 1: Understand the Purpose
Objective: The Transfer of Trust page aims to educate the prospect about who you are, what you do, how you do it, and the results you can deliver, thereby building trust and framing the upcoming call.
Step 2: Basic Layout and Design
Keep It Simple: Focus on the content rather than the design. Ensure the design is clean and user-friendly.
Step 3: Create and Embed Videos
Housekeeping Video:
Content: Introduce the upcoming demo and explain the process.
Purpose: Ensure congruence in messaging and offer, setting the stage for the prospect.
Educational Video About Your System:
Content: Explain your system, its features, and what it entails.
Purpose: Educate the prospect about your unique methodology and build trust in your expertise.
Rewatch the VSL (Video Sales Letter):
Content: Provide an opportunity for the prospect to rewatch the VSL.
Purpose: Reinforce the initial offer that hooked them and keep it top of mind.
Client Results and Product Demonstration Video:
Content: Showcase client results, demonstrate the product in action, and highlight more results.
Purpose: Build trust through social proof and demonstrate the product’s effectiveness.
Step 4: Organize Content on the Page
Sequence: Arrange the videos in the following order:
Housekeeping Video
Educational Video About Your System
Rewatch the VSL
Client Results and Product Demonstration Video
Step 5: Add Supporting Information
Text Content: Provide brief descriptions and highlights for each video to guide the prospect through the content.
Key Points:
Housekeeping: Explain the importance of the demo and what to expect.
Educational Content: Summarize key features and benefits of your system.
VSL Recap: Highlight the main offer and value proposition.
Client Results: Emphasize the success stories and outcomes achieved by your clients.
Step 6: Publish and Test
Review: Ensure all videos are correctly embedded and play without issues.
Test the Page: Go through the page as a prospect to ensure the flow is logical and engaging.
Step 7: Monitor and Optimize
Track Engagement: Use analytics to monitor how prospects interact with the page and videos.
Optimize: Make necessary adjustments based on data to improve engagement and conversion rates.