In this video, we break down our 7 step nurture sequence and the psychology behind its structure, which has led to over an 80% show rate for our sales calls. Here’s a summary of the key points:
Tailored to Avatar: Customize the funnel to speak directly to the specific avatar, such as fitness professionals or general entrepreneurs.
First Step - Confirmation Message: The initial message reinforces the offer and confirms the booking, ensuring consistency in messaging.
Educational Video: Provide a video explaining your system, features, and methodology to build trust in your expertise and brand.
Rewatch VSL: Offer a second chance to watch the Video Sales Letter (VSL) to remind prospects of the initial offer.
Client Results and Product Demo: Showcase client success stories and demonstrate your product to build trust and excitement.
Consistent Messaging: Ensure every step of the sequence confirms and reinforces the process, keeping it relevant and valuable to the prospect.
Trust Building: Focus on building trust in three areas - your brand, your expertise, and your unique methodology.
By following this structured approach, you can ensure that prospects are well-informed, trust your process, and are excited to show up for their sales call. This reduces the skill level required by your salespeople to close deals and improves overall conversion rates.
Watch the full video for an in-depth explanation and additional tips on optimizing your nurture sequence.