Quick Summary of the Video on Improving Show Rates
In this video, we discuss additional steps to take if your show rate is still low despite implementing a solid system and having strong messaging. Here’s a summary of the key points:
Ensure Enough Data: Before making changes, confirm you have sufficient data to justify adjustments. Track metrics like email opens, video views, and click rates.
Manual Work by Sales Team: If show rates remain low, involve your sales team in more manual tasks to increase engagement:
Personalized Videos: Have salespeople record personalized videos for each prospect. Example script for a fitness offer:
Greet the prospect.
Acknowledge their goals and struggles.
Share a personal story or insight.
Create an open loop by mentioning that more will be discussed during the call.
Implementation:
Record and Send Videos: Salespeople should record these videos in the morning and send them out before the scheduled calls.
Consistent Structure: Videos should follow a specific structure to ensure consistency and effectiveness.
Alternative Step: Before implementing personalized videos, you can have your SDRs call and confirm appointments the day before.
Track and Enforce: Ensure that these activities are tracked and enforced to maintain consistency and effectiveness.
Final Notes: Only add these additional steps if you have verified that your current system is well-optimized and still not yielding the desired outcomes.
By following these steps, you can significantly improve your show rates and ensure that prospects show up to calls with the right mindset, ready to engage.
Watch the full video for detailed guidance and examples on each step to optimize your show rates.