Quick Summary of the Video on Improving Show Rates with Personalized Videos
In this video, we discuss steps to take if your show rate remains low despite having a solid system and strong messaging. Here’s a summary of the key points:
Verify Data: Ensure you have enough data to justify changes. Track metrics like email opens, video views, and clicks to confirm your system and messaging are dialed in.
Additional Manual Work: If show rates are still low, involve your sales team in personalized outreach:
Record Personalized Videos: Salespeople should create and send personalized videos to each prospect before the call.
Example Script:
Greet the prospect by name.
Share a personal story or insight related to their goals and struggles.
Create an open loop by mentioning that more will be discussed during the call.
Implementation:
Consistency: Ensure every salesperson records and sends these videos, typically in the morning before their calls.
Structure:
Smile and share what you're doing.
Acknowledge the prospect’s goals and struggles.
Offer insights and frame the call.
Create an open loop.
Alternative Step: Before personalized videos, have SDRs call and confirm appointments the day before.
Track and Enforce: Monitor these activities to ensure they are being performed consistently.
Final Notes: Only add these additional steps if your current optimizations are well-implemented and you still face low show rates.
By following these steps, you can improve show rates and ensure prospects show up for calls with the right mindset, enhancing your sales process.
Watch the full video for detailed guidance on implementing personalized videos and other tips to optimize your show rates.