GHL: Trigger Charlie in FB & IG

Last updated: December 3, 2025

We seamlessly integrate Charlie into your social media channels, this enables you to activate Charlie in your campaigns' conversations and make tho most out of it.

Check out below how to trigger it.

Triggering Charlie in IG & FB

Prerequisites

  • Active FB and/or IG business account

Step by step guide

Step 1: Connect Facebook and Instagram

Go to Settings in your GHL dashboard.

  1. Navigate to Integrations.

  2. Ensure that both Facebook and Instagram are connected.

  3. To confirm the connection:

    • Go to Conversations.

    • Check if your Instagram and Facebook messages appear in the conversation list.

Step 2: Set Up Automation for Instagram or Facebook

  1. Once your accounts are connected, head over to the Automation section.

  2. Select the specific use case for either Instagram or Facebook.

  3. Under the use case, click the + (plus) sign to add a new trigger.

Step 3: Create a Trigger Based on Customer Reply

  1. In the trigger setup:

    • Select Customer Replied as the event.

    • Choose either Instagram or Facebook as the reply channel.

  2. Add a filter that contains a specific phrase (keyword).

    • For example, if you want Charlie to be triggered by the keyword "strong" on Instagram, input that as the filter.

Best practice is to set enough "Wait Time" in GHL, "Delay" in HubSpot or in Zapier before: Kill Switch, Charlie Enabled, and Voice Setter activation.

Step 4: Repeat the Process for the Other Platform

  1. If you want to trigger Charlie on both Facebook and Instagram:

    • Complete the trigger setup for one platform first (e.g., Instagram).

    • After saving, copy the same process and apply it for the other platform (e.g., Facebook).

  2. Ensure that for Facebook, you:

    • Select Facebook as the reply channel.

    • Input the desired keyword to trigger Charlie.

Step 5: Save and Test

  1. Name the automation appropriately (e.g., FB Trigger or IG Trigger) to keep things organized.

  2. Save the automation setup.

  3. Test the setup by interacting with your Instagram or Facebook account to verify that Charlie is triggered based on the keyword filter.